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Multi-channel Marketing

  • CRM Program
  • Webinars
  • SEO Services

We have over 10 years of experience providing round the clock specialized call handling and customer support services for small, medium-sized and large inbound call programs. 
Customer service and technical support activities are often outsourced to third parties so that organizations can lower operating/administrative costs, acquire special capabilities/expertise and reduce longer-term capital investment.

The service-dominated contact center increasingly is being recognized not only as a key channel for customer service and technical support, but also for creating and delivering value to clients through full-sales/service customer interactions. Companies are not satisfied with just reducing costs anymore; they expect to utilize this powerful channel for customer communication to improve the return on the investment they make in the call center to deliver service.

We’ve committed ourselves to proactively solving the problems that you’ve experienced with other call center services, and ensure that we answer your calls promptly, courteously and professionally.

We have setup and executed web-based demos and webinars, serving as product specialists.

Our Webinar Process:

Overview of Proposed Services:

  • Working with Client to understand and define Webinar Marketing Strategy and type of webinar-Panel, Interview style, One speaker, etc.
  • Provide complete project planning and management for Webinar through execution
  • Develop Webinar materials if needed (including video production with third party partnership)
  • Define target customer segment and appropriate approaches for recruiting customers for webinar outbound calling, SEO, online ads, email campaigns, inbound support, etc.
  • Work with client/third party partner to define/acquire target customer list
  • Setup Webinar tool (Webex, etc.) with appropriate specifications (registration process, number of expected customers, Telephone Bridge, Video, etc.)
  • Facilitate/Manage Webinar execution


Webinar Work Steps:

  • Develop and Plan Marketing Strategy & Goals
  • Develop detailed Project Plan
  • Select Speaker and Develop Webinar content
  • Develop Target Customer List
  • Select tool and setup registration process
  • Execute Customer Acquisition Strategy
  • Finalize tool contract (no. of lines, etc.)
  • Conduct Dry Run and adjust as needed
  • Execute Webinar
  • Setup archive and follow-up with participants

 

The biggest benefit of Search Engine Optimization (SEO) is to bring traffic to your website of those prospects seeking your products and services.

SEO is one of the best ways to create targeted traffic for your website. There are countless number of ways to generate traffic, but often prospects are not appropriately targeted, and thus end up viewing your website but not converting from prospects to buyers.

With our SEO services, the pages of your website will specifically attract those visitors who are searching on specific keywords and phrases.

The benefits of appropriately optimizing your website will not be immediate. It can take months for your website to rank higher on major search engines. That is why it is important to have both an SEO strategy along with an initial SEO setup and then ongoing SEO maintenance.

Essentially, you are competing for traffic for your prospects with your competitors. Therefore, securing a high rank on Google and other search engines is not enough, you need to continuously optimize your website. Therefore, both initial and ongoing investment in SEO is critical. 

Overview of Proposed Services

  1. Benchmark current state in the search engines.
  2. Keyword research and analysis.
  3. Competitive analysis for the main keywords.
  4. Analysis of HTML and page design structure.
  5. Manual submission of website to major search engines.
  6. Monitoring and maintaining search engine placement.
  7. Recommendations for ongoing content creation and updates.

Our SEO Objectives:

Tasks / Plan

  1.  Create a report that displays where your site is ranking now.
  2.  Generate targeted keyword phrases for every page of your website.
  3.  Analyze your top competitors and what keywords they’re using to place high in the search engines.
  4.  Recommend modifications to all main pages of website.
  5.  Manual submission to all major search engines.
  6.  Create a strategy to develop inbound links to your website.
  7.  Utilize tracking software on your website to analyze traffic.

Our SEO Methodology:

Current Traffic Analysis:
Detailed report of how your website is currently ranked on major search engines, and analysis of where your traffic is coming from. With this info, we’ll be able to evaluate how the SEO campaign can bring positive results.

  1.  Major search engines include Google, Yahoo, MSN
  2.  Report will show what pages of your website are currently indexed in these major search engines
  3.  Analysis of your web server log files to determine where past and current traffic is coming from

Keyword Research/ Analysis:
Optimizing your website for the major search engines would include extensive keyword research. Each page would be optimized for a particular keyword or phrase. We will identify what the best keywords would be for every page of your website.

  1.  We will create long listings of keywords/ phrases related to your industry utilizing professional industry standard keyword research tools.
  2.  We will recommend individual keyword phrases to be associated with each page of your website
  3.  We will provide a detailed report on keywords research


Competitive Analysis/ Optimization:
Competitive information is essential. What the competitors are doing needs to be taken into consideration. If they have inbound links from other websites, you’d want the same. We will identify what keywords your competitors are using to generate traffic, utilizing various analysis tools

  1.  We will identify inbound links to the websites of your competitors by using various paid analytics tools.
  2. Make adequate recommendations for additional content helping the overall search engine positioning
  3.  Detailed report would be provided on this effort.

Creating Site-Wide META Tags/ Link Building:
META tags are an important part of your website. It is recommended to have appropriate meta tags to help increase your search engine rankings.

  1.  Evaluate each page for relevant keywords
  2.  Recommend alterations to key pages to include site-wide meta tags
  3. To rank well in the search engines, other sites have to consider your website important as well. This is called building page rank. In this case, Google considers your website important automatically.

Web Directories and Search Engine Submission:
Your website would need to be submitted in order to get indexed on major search engines. Although there are other methods, we recommend manual submission.

  1.  Research and recommend search engines for site submission (Google, Yahoo, MSN)
  2.  Research and recommend free and paid directories to submit your website (Yahoo, Dmoz, Best of the Web, Business.com, etc.)
  3.  Carrying out manual submissions to approved sites (search engines and directories)
  4.  Comprehensive analysis of site submission would also be covered.

Creating Ongoing Content/ Maintenance:
Your website might not be designed to easily offer ongoing content. However, we would like to stress that websites with rich content are considered better by the search engines. There are many ways to provide new content for your website. We can advise and guide on this. Once all the SEO jobs are completed and respectable presence of your website has been gained on the search engines, testing and modification would begin. Search engines are always changing, therefore continuous monitoring would be required.

News Feeds

Bell to succeed Leavitt at CCHIT
The Certification Commission for Health Information Technology has named Karen Bell, MD, a former executive in the Office of the National Coordinator and an expert in improving health quality, as its chair, effective.

Survey shows growing appeal for PHRs
Consumers exhibit more self-care when they have access to their health information through personal health records, according to a new survey on consumers and health IT.

Online platform could boost visibility, access to health IT jobs
The U.S. Department of Labor is accepting applications for $13.2 million in grant funds under the American Recovery and Reinvestment Act to create and implement an online platform that will boost access to healthcare career opportunities, including occupations such as medical records and health information technicians.

New York hospital transforms TV into care tool
The Children's Hospital at Montefiore will deploy new technology to provide interactive patient care throughout the 130-bed facility.

CHIME raises concerns about EHR certification
CHIME, an organization that represents 1,400 healthcare CIOs, is calling for a rapid analysis of existing electronic health record certification programs, saying: "Above all else providers need a stable marketplace.